Name: The Digital Power Couple for Demand Generation
Start: 2022-05-18T11:00:00-06:00
End: 2022-05-18T13:00:00-06:00
Location: Forthea Office

18 May

In digital marketing, there's a power couple that works hand-in-hand to help businesses get found online and then impress buyers so they ask to connect.

Search engine optimization (SEO) and conversion rate optimization (CRO) are successful and influential strategies in their own right; but combining forces creates the ultimate power couple for increasing qualified leads.

Join us for lunch and hear how SEO + CRO helps businesses drive growth and get results by putting users first.

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What You'll Learn

How to grade your website from a design, SEO, and content perspective.
The dimensions of a high performing SEO program.
How to measure SEO success and the KPIs to track.
The key components of a CRO plan.
Example CRO experiments to streamline the user journey.
How do you know it's working? What does success look like?

Search Engine Optimization (SEO)

Learn what it takes to get the right traffic to your website and boost your online visibility so that your customers find you and not the competition.

Conversion Rate Optimization (CRO)

Getting the right traffic to your site is only half the battle. Uncover insights to improve user experience with experiment-driven CRO.

11a

Welcome + Introductions

11:15a

The Digital Power Couple - SEO + CRO

11:45a

Q&A

12p

Lunch + Networking

What Previous Attendees Say:

I was glad I was able to attend. I especially enjoyed Forthea's presentation on leveraging PPC for business intelligence and on the impact of PPC on SEO, and their discussion around multi-touch attribution for digital channels was interesting!

Business Analyst Methodist Hospital

The venue.

Fleming's Steakhouse2405 W Alabama St
Houston, Texas 77098

Date18 May
Time11a - 1p

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HollyGaryDirector, Corporate Marketing, Forthea

Holly leads the strategic and creative direction of building and managing the brand of the agency, demand generation, and pipeline forecasting. She specializes in account-based marketing, digital marketing, analytics, and customer engagement. Holly brings over a decade of omnichannel marketing experience with a background in technology and business services industries.

JonBowersSr. Account Executive, Forthea

Jon has been in digital marketing longer than the term has existed. When he's not helping clients create winning strategies based on ROI, he leads the charge to get terms like "ninja", "rock star" and "guru" taken out of marketing vernacular. His non-marketing interests include films at the Alamo Drafthouse, Liverpool football, having the best lawn in the neighborhood, and spending time with his wife, Alexa, four kids (William, Colton, Eliza Scout, and Alana), and two pets (Sassy the Cat + Nux the Puppy).

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