Name: Forthea Summit
Start: 2023-08-24T08:00:00-06:00
End: 2023-08-24T13:00:00-06:00
Location: Forthea Office

24 Aug

Our theme this year is leveraging marketing analytics to improve outcomes, and we are playing moneyball! Join us for a half-day summit jam-packed with discussions on quantifying ROI, analytics storytelling, and digital marketing trends - followed by a baseball game with our World Series champions, Astros vs Red Sox. This event will also feature panel conversations with marketing leaders at Sysco, G&A Partners, 3 Men Movers, and Mitratech.

8:00 am Breakfast
8:30 am Welcome + Intros
8:45 am Advanced Marketing Analytics [Keynote]
9:45 am Digital Marketing Trends [Panel]
10:30 am Client Showcase
10:45 am Client Showcase
11:00 am Marketing Analytics Storytelling [Panel]
11:45 am Agency Update
12:00 pm Lunch + Networking
1:15 pm Astros vs Red Sox (Minute Maid Park)

Breakfast

8:30a

Welcome + Intros

8:45a

Advanced Marketing Analytics (Market Intel + Budget Planning)

9:45a

Omnichannel Marketing Trends [Panel]

10:30a

Pneumatic and Hydraulic Company [Showcase]

10:45p

Hanover Company [Showcase]

11a

Marketing Analytics for Better Decision Making [Panel]

11:45a

Agency Update

12p

Lunch + Networking

1:15a

Astros vs Red Sox (Minute Maid Park)

Speakers & Panelists

Keynote Speakers

Chris Pappas

Forthea | President

Chris is passionate about math, logic, and technology. He founded Forthea in 2006 to help businesses design simple methods to solving complex marketing challenges. Under his leadership, Forthea has been named PPC Agency of the Year, won numerous US Search Awards for SEO, and listed on the Inc 5000 and Houston Fast 100.

Dr. Rex Du

Forthea | Director, Advanced Analytics

Rex Yuxing Du is an award-winning professor of marketing at the McCombs School of Business at The University of Texas at Austin and collaborates with Forthea in developing advanced analytics solutions. He is a recipient of the William O'Dell finalist award, which recognizes the most significant long-term contributions to marketing theory and methodlogy.

Panelists

Jacky Fischer

3 Men Movers | CEO

Jacky presides over 3 Men Movers, an industry-leading moving enterprise renowned for its innovation and exceptional customer service. Jacky finished her inaugural book, "The Growth Paradox," in which she unveils a groundbreaking management approach and a guidebook teeming with exercises to help businesses scale.

Anthony Grijalva Jr.

G&A Partners | Chief Experience Officer

Anthony is responsible for the company’s brand, which includes overseeing all aspects of marketing for G&A. He also spearheaded the creation of G&A’s experience management programs that define how the company approaches and delivers its client and employee experiences.

Trey LeBlanc

Sysco | Director, Digital Marketing

Trey is a passionate Fortune 100 brand marketer, digital business strategist, and thoughtful leader with more than 20 years of experience in results-oriented environments driving creative and innovative approaches. His past experience includes leading enterprise marketing teams at Kirby Corporation and American Bureau of Shipping among others.

Holly Huynh

Mitratech | Director of Digital, Marketing Operations, & Analytics

Holly is a savvy marketing leader in the SaaS industry. Her team focuses on driving optimization, ensuring digital marketing effectiveness, and delivering full-funnel insights to enable data-driven decisions needed to meet pipeline goals. Her past experience includes marketing and analytics management roles at Gartner.

The venue.

The Westin Houston Downtown1520 Texas Ave
Houston, Texas 77002

Date24 Aug
Time08a - 1p

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What Previous Attendees Say:

I was glad I was able to attend. I especially enjoyed Forthea's presentation on leveraging PPC for business intelligence and on the impact of PPC on SEO, and their discussion around multi-touch attribution for digital channels was interesting!

Business Analyst Methodist Hospital

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