Our team developed a strategy that included non-brand categorical/tangential segments to drive new customers and a brand segment to control promotional messaging. Advanced audiences were strategically layered onto…
We've developed hyperlocal paid media and SEO campaigns focused on profitability and keeping occupancy rates high, leading to millions of dollars of revenue for Hanover each year.
Their portfolio of apartment…
Our team created a content strategy for a new blog on a controlled subdomain. The approach was to optimize the site around non-branded Houston keywords to increase traffic from customers at the top of the purchase funnel.