Chris is the Lead of our Analytics team. He graduated from the University of Michigan (Go Blue!) and spends his time buried in Google Analytics and Tag Manager setting up tracking for client sites. Day to day work might include setting up e-commerce tracking, fixing cross-domain visit challenges, or processing tens of thousands of rows of data for an advanced analytics project.
In his spare time, Chris and his wife might be at the park with their dogs or he might be trying to break 90 on the golf course. Ask him to talk about his favorite Excel functions, including VLOOKUP, SUMIFS, and INDEX(MATCH).
