At Forthea, we believe that even the best website needs continuous improvement once it is launched. For digital marketing efforts to be truly effective, driving the right traffic to the site is only half the battle—we must constantly optimize the user experience to get the most out of user visits. When users are on a site, they have a goal they wish to accomplish. It's our job to uncover that goal and make it as easy as possible for the user to follow through.
The CRO Specialist role is tasked with digging into a website's user behavior data to understand what is working well and which areas can use refinement. Their analysis of this data informs their design decisions and leads to the development of new layouts, content, modules, and functionality, often coupled with A/B testing to ensure peak performance.
You will be working closely with senior planners, account managers, and digital marketing specialists across the company and serve as an integral part of the service organization and the company's overall growth. Success at Forthea comes from someone who is naturally energetic, entrepreneurial, effective, humble, and who simply hates to lose.