Team Lead

Key Responsibilities

• Day-to-day supervision of client search/online programs including strategic approach, bid recommendations and performance
• Day-to-day supervision of client web or creative development projects – interfacing with DEDV project manager
• Strong relationships with search/online community vendors for optimal service and results
• Contribute to new business pitches
• Develop, motivate and train Junior Specialists and Digital Specialists
• Client account management and up-selling of services where applicable
• Project management of all digital initiatives as they relate to the client
• Ensure team members schedule and lead pre-kickoff meetings
• Assist with the scheduling and leading client kickoff meetings
• Recap kickoff meetings and send to client and internal team
• Ensure team has requested client logins and necessary content and enter info into NetSuite
• Assign setup tasks for internal team including necessary information to complete tasks and hours allotted to complete the project
• Monitor time for setup tasks to ensure it is within the allocated budget
• Review setup documents including keyword research, creative comps, email templates, etc. and send to client for approval
• Confirm completion of setup tasks
• Correspond with client through setup process to inform them of status
• Assign ongoing tasks for internal team
• Review ongoing plans, ads, press releases, etc. and send to client for approval
• Regularly update client via email on the status of their account (or ensure direct client contact has)
• Schedule monthly status calls with client (or ensure direct client contact has)
• Deliver monthly reports for marketing clients (or ensure direct client contact has)
• Assess client’s marketing successes and determine if additional or “outside the box” ideas need to be implemented by specialists
• Manage client’s satisfaction. Satisfaction = perception – expectation
• Work with client’s outside vendors if necessary
• Regularly check Google analytics codes are in place
• Check project time used weekly and manage internal team’s time
• Create weekly status reports for account management meetings
• Assess time used on every project weekly for weekly project control meetings

Qualifications

• 3-5 years online marketing experience with a strong background of planning and buying online campaigns
• Bachelor’s Degree from 4-year, accredited college.
• Excellent client and account service record; track record of accomplishing successful results for clients.
• Experience with writing, presenting and executing effective communications, media or interactive marketing plans.
• Ability to specify technical changes to technical/development teams
• An in depth understanding of search engines, search engine optimization and factors that influence high rankings in Google
• Experience with PPC – Management of Pay per click programs
• Experience with web analytics tools (Google Analytics, Webtrends, Ominiture)
• Experience using a CMS and an understanding of the impact they have on SEO
• Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach
• Ability to compile and analyze search data and metrics and make decisions regarding campaign direction
• Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities
• Excellent Microsoft Office skills
• Comfortable interacting with C-level executives
• Outstanding customer service skills
• Ability to work independently and within a team environment
• Strong independent decision-making, organizational, planning and problem-solving skills.