The Director of SEO is responsible for the SEO strategy formulation. He/she also contributes heavily to the growth of  business’s online marketing campaigns and works closely with the SEO department and the Director of Search Marketing in developing and implementing appropriate online marketing strategies for client’s websites.

 

This role will also be responsible for the creation, implementation, and analysis of SEO programs and campaigns. He/she plays a lead role in all off-site and on-site SEO projects.

 

The Director of SEO also helps to spearhead the activities of the SEO department and helps to supervise SEO Leads and the entirety of the SEO department. At this capacity, the Director of SEO is also accountable for the performance of initiatives of the SEO department. The Director of SEO also sets quarterly and yearly SEO department performance targets and ensures that all content campaigns are ran within the given budgets and deadlines.

 

The Director of SEO also plays a mentorship role to the SEO Leads and the Senior SEO Specialists by guiding them in the execution of their functions upon request, constantly ensuring improvement in their professional skills.

Interested? Apply Today

Purpose

The Director of SEO is responsible for the SEO strategy formulation. He/she also contributes heavily to the growth of  business’s online marketing campaigns and works closely with the SEO department and the Director of Search Marketing in developing and implementing appropriate online marketing strategies for client’s websites.

 

This role will also be responsible for the creation, implementation, and analysis of SEO programs and campaigns. He/she plays a lead role in all off-site and on-site SEO projects.

 

The Director of SEO also helps to spearhead the activities of the SEO department and helps to supervise SEO Leads and the entirety of the SEO department. At this capacity, the Director of SEO is also accountable for the performance of initiatives of the SEO department. The Director of SEO also sets quarterly and yearly SEO department performance targets and ensures that all content campaigns are ran within the given budgets and deadlines.

 

The Director of SEO also plays a mentorship role to the SEO Leads and the Senior SEO Specialists by guiding them in the execution of their functions upon request, constantly ensuring improvement in their professional skills.

Key Responsibilities

  • Manages a team of organic search marketers
  • Maintains the agency’s high client retention rate by developing and fostering long lasting client relationships
  • Leads the SEO team in the continuing development of up-to-date SEO best practices & strategies
  • Provide SEO thought leadership, innovation, process improvement initiatives to the firm and its clients
  • Directs team to manage client expectations, deliverables and timelines
  • Drives cross-team planning and strategies for all assigned clients
  • Responsible for the optimization of key client accounts
  • Works directly with clients to plan & implement online campaigns & SEO strategies that align with client KPIs and marketing goals
  • Regularly creates, analyzes and presents insightful and actionable SEO performance reports for client’s website(s)
  • Direct, participate in and report findings of comprehensive client Website Audits & Competitive Search Analyses
  • Manages team that creates, proofs and posts web copy, content documents and online marketing efforts including email campaigns
  • Models the way for the SEO team to stay on top of SEO industry changes, social trends and search engine updates
  • Mentors team members on SEO best practices & strategies and account management techniques
  • Effectively prioritizes efforts to focus the team on delivering on the most important things tracks and reports on program results, data analysis and participates in regular client calls

Qualifications

  • 10+ years of SEO Account Management experience at an Agency for both domestic & international clients
  • Proven history of successful SEO strategy creation and implementation
  • Proven experience leading teams (5+) with a variety of levels of experience
  • An in depth understanding of search engines, search engine optimization and factors that influence high rankings in Google
  • Extensive Experience with SEO migrations
  • Extensive experience with Google Search Console, and SEO Tools & Platforms such as Majestic SEO, Moz, BrightEdge, Conductor, etc.
  • Extensive experience with analytics suites such as Core Metrics or Google Analytics
  • Excellent copywriting skills with a high standard of written English
  • Strong knowledge of the web development process and fundamentals of digital marketing and how to integrate SEO to support them
  • Basic HTML and CSS competency, and ability to specify technical changes to technical/development teams
  • Experience in programming languages such as JavaScript and solid understanding of how SEO and JavaScript, as well as other programming languages, impact each other.
  • Working knowledge of PPC programs and optimizing data gathered from both paid and organic sources
  • Working knowledge of CRO (conversion rate optimization) strategies
  • Working knowledge of eCommerce best practices
  • Excellent Microsoft Office skills, and advanced skill with Excel
  • Experience creating a personal websites a plus
  • Proven experience effectively managing and mentoring team members a plus
  •  Ability to travel – Once a quarter (may fluctuate dependent on client needs)

Star Qualities

  • Organizational Agility – can marshal resources to get things done, is resourceful to accomplish goals. Ability to be scrappy and get into the “nitty gritty” with the team as needed.
  • Time Management – uses time effectively/efficiently, prioritizes projects, gets more done in less time.
  • Communication Skills – speaks and writes clearly and articulately without being over verbose or talkative. Great listener.
  • Presentation Skills – skilled in presenting and having command with senior level clients and large rooms of people.
  • Action Oriented – enjoys working hard, full of energy for new challenges, seizes opportunity
  • Learning on the Fly – learns quickly when facing new problems, relentless learner, open to change, improves, enjoys challenges and finding solutions.
  • Creativity – comes up with new and unique channel and business ideas, and always adds value.
  • Strategic Thinking – able to see and communicate the big picture in an inspiring way. Proven ability to deeply understand a client’s business model, generate strategic ideas and effectively communicate/influence C-suite.
  • Develops Team & Others – provides challenging and stretching tasks/assignments aware of each person’s goals, constructs compelling development plans and executes them. Able to work with broad spectrum of people – senior to junior level, multiple mindsets.
  • Organization and Planning – plans, organizes, schedules and budgets in an efficient, productive manner. Focuses on key priorities.
  • Follow-through on Commitments – lives up to verbal and written agreements, regardless of personal cost.
  • Analytical Skills – highly analytical mind, able to structure and process qualitative or quantitative data and draw.  insightful conclusions from it. Exhibits a probing mind and achieves penetrating insights.
  • Attention to Detail – does not let important details slip through the cracks or derail a project.
  • Dealing with Ambiguity – can effectively cope with change, can decide or act without the total picture, comfortably handles risk and uncertainty.
Hiring info.

Process + Application

Please apply via Smartrecruiters by using the 'Apply Today' button. You will be asked for an up-to-date resume/CV and your recent salary history.

Be pepared for an extended hiring process that often involves two or three in-person meetings, if not more. We take our time to ensure that we bring the right people into the Forthea fold.

  • Location Central Houston, TX
  • Position Full-time + on-site
  • Compensation Competitive, and dependent on experience, ability, and attitude
Interested? Apply Today
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