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With PPC and paid search, the keywords you configure in your ads help narrow down the user intent when searching on search engines. As your program grows and gathers data, campaign results become con... Read Article »

With the release of Google Analytics 4, it is our job as marketers to digest the new platform to continue seamlessly measuring our marketing performance. GA4 is providing new technologies to better t... Read Article »

A major component of good multifamily SEO is consistently producing quality website content that improves user experience and attracts renters while signaling to search engines. There are many things ... Read Article »

When it comes to pay-per-click (PPC) advertising, tying results and profitability back to campaigns makes running them an investment, not an expense.5 Story Apartment Building If one were to do a quic... Read Article »

To combat seasonality in the multifamily industry you must first understand it. The seasonal trends in the industry diverge from the conventional quarterly calendar, so it’s important to be aware of... Read Article »

Workplace wellness programs are becoming a hot topic in the corporate world for many different reasons. One main reason is that companies are starting to understand the benefits of caring for their em... Read Article »

Communication is Queen Communication is key, or queen. This is something we all learned growing up and have heard a million times before. It is especially important in the marketing industry, where th... Read Article »

In most aspects of life, one size does not fit all. When setting goals for your digital marketing efforts, relying on all the annual benchmark metrics can be tempting. Unfortunately, too many business... Read Article »

What is Content Marketing in SEO So, let’s start with the basics; SEO stands for “search engine optimization,” which essentially deals with practices that boost a website’s ranking (or place... Read Article »

Are you questioning whether social media deserves a spot in your SEO playbook?  The competition is igniting in the digital marketing space, and maximizing your organic search efforts with social int... Read Article »