Obviously social media is on the rise on all platforms however, there are some very “not so hot” things that users are doing out there! Take a moment to review our social media tips and learn more about what’s hot and what’s not amongst social chatter these days.
The Hot List
HOT – Facebook – Even my grandparents are an active part of the Facebook nation! This social giant has taken over our world and continues to gain popularity in new demographics with original features and outlets for continual connectivity and communication. Facebook gives businesses the ability to create a profile page complete with photos and videos. It also provides businesses the ability promote products, services and events all with a click of the mouse. Boasting the promise of reaching the largest social audience Facebook has over 1 billion users across the globe. If you’re interested in learning more about how you can enhance your business Facebook presence give us a shout!
NOT HOT: Posting mundane status updates. Really people, no one cares that you visited Wal-Mart three times this week or how many pushups you did at the gym today. Bore someone else with those details and keep the status updates interesting and fun to read for those on your friends list.
Businesses can also make the Facebook “not hot” list by being overly pushy through social media, don’t spam your friends with your products and services but instead take the opportunity to build your brand and connect with your customer.
Twitter– Who would have thought just a few years ago that “tweeting” would no longer just be for birds? Twitter uses real-time micro blogging capabilities to inform others of events, history, trends, news and personal updates. Tweets can be used to inspire, inform, entertain and motivate anyone just about anywhere.
NOT HOT: Want to know what’s NOT hot? How about “retweeting” your own retweets! Twitter users love the retweet feature, it is an awesome way to give credit to the source of the tweet but let’s not get carried away here, not everything’s about you believe it or not!
Pinterest– Making its premiere in 2011, Pinterest has made a big name for itself by becoming an online do it yourself sharing social platform. As a distinctive hotspot particularly for women online it is a great place to go for creativity with recipes, crafts and daily inspiration.
NOT HOT: It is not hot to pin photos that aren’t yours as your own. It’s not only bad etiquette it’s also equally as rude to never repin or share pins with other users’. Spread the love and repin as often as possible, especially followers’, pins.
If you want to learn more about Pinterest and how it can be used to benefit your business check out a previous blog post I wrote back in July, 2012: “Pinning with a Purpose: Pinterest Marketing Tips and Tricks”.
Although some other well known social media platforms didn’t make the Hot List this time I still wanted to take a moment to recognize a few honorable mentions: LinkedIn, YouTube, Instagram, blogging sites such as WordPress, Blogger and Tumblr, Reddit and Google+. Maybe I’ll take time at a later date to bring some attention to the above listed social medias.
Now that you’ve had a chance to review who made the Hot List, consider taking my advice on any of the “not so hot” behaviors you may have been taking part in and contact us here at Forthea if you’re interested in learning more about social media marketing – we’re always glad to help!