I still remember the day I joined Twitter for my business. Yes, before I joined the Forthea team, I ran my own business. It was several years before all of the so called ‘Social Media Gurus’ entered the scene. When I first started, Twitter was fairly new and not too many people were talking about the ROI of Social Media. All I knew was that I didn’t have to leave my home office and I could make amazing business connections within a few minutes. For me social media is all about the conversations and connections. Social Media is in-person networking on steroids.
But looking back on things and what I recommend to businesses diving into social media now, is “know your motive”. Is your motive to build connections? Would you like to add more credibility to your business?
Maybe your motive is to make more money? Can Social Media help make your business more money? Yes, if it didn’t help my business make money after giving it a good try I would have stopped, believe me. I personally have closed business through Twitter & Facebook and know many other business owners who have done the same. Is it harder to track than paid advertising? Yes, but that doesn’t mean it’s impossible to track. It just takes a little more work, but I’ll save this for another blog post.
One benefit of Social Media is it builds social proof. Potential customers check your business out on Facebook and Twitter to see if you are the real deal. Interested business partners watch who you are talking to or who is talking about you on Social Media. This is especially key for a new business. As a new business you need to establish trust and credibility and social proof does just that.
So if you’re like me and you believe relationships are the key to a successful business, then Social Media is for you. Your current customers, referral partners, and potential customers are here on Social Media. They are waiting for you to join the conversation! And if you are a B2B company and you think your customers aren’t on Social Media, I completely disagree. I previously owned a company that was B2B and found the best success on Twitter. If you don’t think your customers are on Twitter give LinkedIn a try.
So, what do you think? Is social media a waste of your time or is it worth it? You know my thoughts….let me hear yours in the comment section below!