If you were originally searching for SEO information, SEO for dummies, or even SEO for beginners you probably have some knowledge as to what Search Engine Optimization actually is. Perhaps you’ve read about the importance SEO services can offer your business, or maybe you’ve read about how SEO can improve your ROI – either way, you should know that there are two key elements to contemplate when investigating the world of SEO.
When optimizing a website you should always think about your website in a way that a search engine would. Be sure to deliberate the two fundamental factors of SEO: On-Page and Off-Page SEO. Keep in mind that both techniques are much different from one another, though conversely, they both have to exist in order to work.
Let’s consider on-page optimization, we’ll begin with internal linking; in SEO you want to link from the homepage to important pages that are optimized for the most competitive phrases. Let’s say you have five, super important internal pages; two of which are optimized for more competitive keywords – you would then link to those from the homepage copy. For example; Clothing retailer>Home Page>Bottoms>Denim>Designer Denim>Levis Boot Cut Denim. It is crucial that you let the search engine know exactly which page your site is tied to for that specific topic/phrase. Keep in mind that a strong market concentration is vital for on-page SEO.
Off-Page Optimization works a little differently. You can attain off-page SEO by associating your website with other influential or high-ranking websites simply by linking. Link-building can be done through collaborating or writing guest blog posts, publishing content that others would like to link to, and so on. Keep in mind that link-building is a huge factor in your overall SEO endeavor; however, you must always be aware that the quality and quantity of your links are essential. One link from a quality site is much more powerful than 100 links from a weak site – in the world of SEO, it’s all about quality over quantity!
If you have chosen to integrate optimization into your business strategy you should firstly, begin improving your on-page and off-page SEO. Nevertheless, the science of SEO is much more complex than this introductory blog post, however, consider this the first step in your SEO adventure – it is quite a journey!