Website Design + SEO
We worked with Pencco to define clear objectives for boosting brand awareness, lead generation, and competitive advantage. Our team developed an SEO strategy in coordination with the design and development of a new website.
Our content strategy focused on highlighting Pencco's unique service offerings and providing comparison and education research. The design team created a new website featuring Pencco's products and facilities in vibrant blue hues and constructing multiple conversion paths.
After launching the new website, Pencco increased organic keywords by 12% and received more than 300 lead conversions through forms and downloads. Overall, engagement metrics with the site included a 205% increase in unique pageviews and bounce rate decreased by 14%. With an ongoing content strategy in place, Pencco can remain competitive in the marketplace and further build its brand awareness.