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Netflix Rebrands DVD Service

Netflix Rebrands DVD Service

Reed Hastings Co-founder & CEO of Netflix sent out a detailed and genuine email to all current customers at Netflix in order to explain the separation of their two services; streaming & DVD’s.

Streaming will remain under the Netflix brand name whereas the DVD service will now be titled Qwikster. Although, no price changes will be occurring (this time around, at least) – Hasting’s made it clear that he wanted to differentiate the two services from one another.

Throughout the email, Hasting’s makes certain points that it was never his nor was it Netflix’s intention to leave the customers in the dark; rather, it was a change of branding in order to end confusion and separate the two business models. What do you guys think? Was it a good decision to split the two services? (Check out the full email below)

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