Marketing Consulting & Strategy
We're consultants at heart. Through the years, we've seen, up-close, literally hundreds of businesses, across all industries. We routinely counsel our clients not only on marketing matters but also general business practices, where appropriate. Our breadth of experience allows us to transcend the typical client-vendor relationship, and build collaborative partnerships with our clients.
Good consulting begins with a strategy. We also offer internet marketing consulting and strategy advice to clients, running in-house or third-party campaigns.
All campaigns, large and small, cycle through three strategic phases:
- Goal Setting
- Research and Discovery
- Strategy Planning
Goal Setting
Your general goal may be to increase sales, but no so fast, because your real goal is to increase profit. To construct a strategy to attain it, takes an understanding of the costs associated with all your products and services, and a forecast of their marketability.
Research & Discovery
Some of the questions we ask and ideas we have may make you a little uncomfortable. Don’t worry—that just means it's working.
Before we can go, here's what we're going to need to know:
- Product/Service Mix – What are your top products/services? Why do people buy these from you and not your competition? What are their profit margins? How much could you supply if demand was limitless?
- Current Marketing Mix – Where are you marketing now, and how's it working?
- Existing Customers – What's their demographic profile? What questions do they ask? Where else do they shop? What do they dream about at night?
- Prospective Customers – What types of customers would you like to get more of? Why? Why do you think you need our help?
Let's make sure we didn't miss anything:
- Target Audience – Are they really who you think they are?
- Current Online Presence – How can we leverage your present online strengths? What weaknesses need to be addressed now?
- Online Competition – How thick is it? Do you have the guts to be better?
Strategy Planning
With goals in one hand and research in the other, we're ready to build a strategy.
By applying our experience to your world, we provide suggestions for all the following:
- Target Marketing Segments – what you should be selling online to whom.
- Marketing Mix – the channels you should be using online to sell it, and the proper amount of resources for each.
- Position/Messaging Strategy – how you should communicate on each of the recommended online channels.
This whole process makes it possible for the Forthea team to develop a custom-tailored internet marketing campaign that goes well beyond the basics. Once we know where you're starting from and where you want to go, we can provide the services required to get you there.
Now, someone just has to do the work!
Ready to develop a solid online strategy for your business? Email, or call us today: 713-568-2763.
