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How to Succeed in Natural Search: Marketing & SEO for Home Builders

What is involved in SEO services for home builders? SEO is an internet marketing discipline capable of driving new home sales and new home buyers to your website. Below, we explain in greater detail how SEO relates to home builder marketing and new home buyers. Read on.

SEO For Home Builders 101

SEO, or search engine optimization, helps put your business in front of valuable customers who are unaware of your brand and are actively seeking a builder through search engines.  SEO for home builders provides the opportunity to attract new customers who are searching for a service instead of a specific company. For example, a family might search for “Austin custom homes”, “Houston custom homes” or “custom home builders in Houston” as opposed to “ABC Home Company”.  While Forthea can certainly help with brand-aware prospects who are not yet customers, the emphasis of SEO is on new and unaware prospects.

If you are comparing SEO services for home builders, you have probably noticed there are often common threads for optimizing your home builder website. The Forthea Organic team conscientiously works with important SEO elements such as onpage optimization, content development and offsite marketing. Be diligent in your research. You want an SEO team who understands that every website is unique and each business has different types of customers. Therefore, the SEO needs to be customized to effectively reach a specific market.

An SEO partner should be able to give you compelling answers to tough questions about how they will work for you and what kind of results you can expect. We would love to have you ask us about how effective home builder SEO will be for you. Get more home buyers today by contacting the Forthea team, or learn more about how SEO and marketing can benefit your home builder business.

How SEO fits into Builder Marketing

SEO should only be one piece of a successful marketing mix for home builders. Both search engine optimization and Home Builder PPC are among the most cost effective methods of customer acquisition for your home building business. However, it is important you understand that elements of your online marketing work best together as a whole. For instance, SEO is more effective at driving new home sales if home builder websites are well coded and designed.