As housing markets recover, the need for accountable, profitable marketing has never been greater. The team at Forthea Interactive offers comprehensive internet marketing services that help Houston & Austin home builders beat their competition online. From a year ago, homes across the nation have higher list prices and lower inventory ages. More individuals and families are looking for home builders and they are pounding the pavement to do so.
According to The National Association of Home Builders (NAHB), new home buyers are performing research on important home buying decisions online before doing anything else. Let’s take a quick look at what that experience is like for new homeowners:
Online Research: “A moment of truth”
Let’s say a family is searching for Houston custom home builders on Google. There are several opportunities for your home building company to be recognized and acted upon. Below is what a searcher would see today for “Houston custom home builders”, and we’ll point out the opportunities home builders can capitalize on.
1. Natural Search Results
In the middle of the page are unpaid or “organic” search results. These are ranked and ordered by Google, who determines which pages are most deserving for the family to see. Search engine traffic often accounts for 1 in 3 new visitors to home builder websites. However, when performing online searches, users are quick to judge; your window of opportunity is small. Did you know that 90% of searchers do not go past the first page of Google search results? For many thousands of searches for Austin and Houston home builders, only a small number of companies will get attention potential customers focused on buying a new home. Learn more about why SEO is important for home builders.
2. Paid Search Results
Above and to the right of the natural search results are paid ad results. You cannot pay your way to the top of organic search results, but you can with pay per click. Pay per click (PPC) advertising allows you to precisely target search terms, geographic areas, times of day and even general web behavior in some programs.
When a family searches for Austin or Houston home builders, they are actively seeking a company to build a new home. If your organic and PPC marketing efforts are successful, users seeking home builders will click to visit your website rather than your competitors’. See what other benefits you can gain from home builder PPC.
Website Design & Development
Forthea’s goal is not just to drive website visitors, but to drive website visitors that become customers. Home builder websites must be effectively designed and coded to ensure that visitors can find what they are looking for and become customers. Learn how home builder websites are profitable investments for your company.