As housing markets recover, the need for accountable, profitable marketing has never been greater. The team at Forthea Interactive offers comprehensive internet marketing services that help Houston & Austin home builders beat their competition online. From a year ago, homes across the nation have higher list prices and lower inventory ages. More individuals and families are looking for home builders and they are pounding the pavement to do so.
According to The National Association of Home Builders (NAHB), new home buyers are performing research on important home buying decisions online before doing anything else. Let’s take a quick look at what that experience is like for new homeowners:
Online Research: “A moment of truth”
Let’s say a family is searching for Houston custom home builders on Google. There are several opportunities for your home building company to be recognized and acted upon. Below is what a searcher would see today for “Houston custom home builders”, and we’ll point out the opportunities home builders can capitalize on.
1. Natural Search Results
In the middle of the page are unpaid or “organic” search results. These are ranked and ordered by Google, who determines which pages are most deserving for the family to see. Search engine traffic often accounts for 1 in 3 new visitors to home builder websites. However, when performing online searches, users are quick to judge; your window of opportunity is small. Did you know that 90% of searchers do not go past the first page of Google search results? For many thousands of searches for Austin and Houston home builders, only a small number of companies will get attention potential customers focused on buying a new home. Learn more about why SEO is important for home builders.
2. Paid Search Results
Above and to the right of the natural search results are paid ad results. You cannot pay your way to the top of organic search results, but you can with pay per click. Pay per click (PPC) advertising allows you to precisely target search terms, geographic areas, times of day and even general web behavior in some programs.
When a family searches for Austin or Houston home builders, they are actively seeking a company to build a new home. If your organic and PPC marketing efforts are successful, users seeking home builders will click to visit your website rather than your competitors’. See what other benefits you can gain from a home builder paid search campaign.
3. Social Media & Mobile Web Results
Being able to reach out to family, friends, and colleagues by way of Twitter, Facebook, or Instagram has its advantages. Quick results for the things you’re genuinely interested keep us all connected and informed. When it comes to the things we want to know about, want to purchase, or where to go, your business shouldn’t be left out of the conversation. Google refers to these as micro-moments – the intent-driven times in our daily lives where we have the need for quick answers and solutions that get us where we need to be, and as the digital marketing landscape changes (as it always will), being able to incorporate changes in how we use social media that can benefit your online branding cannot be understated. Besides, being able to reach your prospective customers is never out of style!
Meanwhile, as social media evolves, the rise of smartphone usage across the world continues to climb. From rural India to the hustle and bustle of downtown Houston, cellphone reception hurdles and being able to navigate across a 20-year old information superhighway with speed and enjoyability means having a website and assets geared for both desktops, laptops, tablets, and mobile devices where screen size is a limitation. Updating an older website’s responsiveness is easier than you may think – all you need is an eye for website auditing and a helping hand and you’ll be on your way!
Website Design & Development
Forthea’s goal is not just to drive website visitors, but to drive website visitors that become customers. Home builder websites must be effectively designed and coded to ensure that visitors can find what they are looking for and become customers. Learn how home builder websites and social media integration are profitable investments for your company.