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Google+ For SEO – Steps to Follow to Get Set-Up Properly

Google+ For SEO – Steps to Follow to Get Set-Up Properly

Why should you care about Google+ now if “no one” is using it? Because Google is using it – and it’s yet another way you can enhance both your PPC & SEO programs.

Why you should do it:

  • Content Verification
  • Enhanced Natural Search Listings
  • Increased Indexing Speed
  • Increased CTR on natural search results
  • Social Signals
    • Increase sharing
    • Increase brand trust

Google+ For SEO – steps to follow to get set up properly.

Step 1: Add a link to your website from your Google+ profile. This can be done by editing your profile and adding the link there.

Step 2: Place a rel=”publisher” link on the main page of your website (and only on the main page). See example code below

<!– Place this tag in the <head> of your document –>
<link href=”https://plus.google.com/112170009871767978133″ rel=”publisher” />
<!– Place this tag where you want the badge to render –>
<a href=”https://plus.google.com/112170009871767978133?prsrc=3″ style=”text-decoration:none;”><img src=”https://ssl.gstatic.com/images/icons/gplus-32.png” alt=”” style=”border:0;width:32px;height:32px;”/></a>

Note: The badge needs to appear in the header of your site or right hand navigation.

Step 3: Place a rel=”author” tag on all the author links within your content. Example code can be seen below

<!– Place this tag in the <head> of your document –>
<link href=”https://plus.google.com/112170009871767978133″ rel=”author” />
<script type=”text/javascript”>
window.___gcfg = {lang: ‘en’};
(function()
{var po = document.createElement(“script”);
po.type = “text/javascript”; po.async = true;po.src = “https://apis.google.com/js/plusone.js”;
var s = document.getElementsByTagName(“script”)[0];
s.parentNode.insertBefore(po, s);
})();</script>

<!– Place this tag where you want the badge to render –>
<g:plus href=”https://plus.google.com/112170009871767978133″ width=”300″ height=”69″ ></g:plus>

Step 4: Test the tag additions with the rich snippets test tool from Google.

Step 5: Make sure your data snippets are optimized. Your snippets need to contain the keywords and information that a user is going to want to see with a 2 second scan – so these need to be well crafted.

Step 6: Use it! Make your posts as readable as possible and post frequently. You can create a title for each post using bold formatting. You can do this by placing a * at the beginning and end of what you want in bold (i.e – *This is the title*). When you share the post, the * will disappear and the text between will be in bold (i.e – This is the title)

Step 7: Google Verification – Can only be done after you have 1,000+ people that have added your Google+ page to their circles.

Key Factors for Google+ Page Optimization

  • Page name is given enormous weight – chose your page name wisely
  • Page verification – following the steps above
  • Rel=“publisher” link must use the canonical version of your Google+ Page
  • Only place the rel=“publisher” link only on the homepage – this ensures that unique authors can connect to their content on your site and increase your circle reach

 

 


Nick Lindauer
Nick is the vice president, client services and operations at Forthea. He’s been working in internet marketing since 2002, when – ironically – he answered an ad in the newspaper. When he’s not at work, he’s off spending time with his family, working on his house, building furniture, cooking on his two Big Green Eggs & brewing hot sauce.

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