Interest in Goggle Authorship continues to grow as more people anticipate the search giant moving toward Author Rank as a search ranking factor. Whether the day comes or not, claiming authorship of your content online and building credibility as an expert in a given field can make a real difference for your business now. If you are not already doing so, consider taking advantage of Google’s authorship program. Share your expertise and build your author rank.
What is Google Authorship?
Authorship, an evolving program first announced around the same time as the launch of Google Plus in 2011, is Google’s way of knowing who writes content published online. The search giant wants to put a name and a face to authored content – not a brand name and image, but an individual person’s. By doing so, Google hopes to identify quality authors and experts in their fields. The search engine can then increase its ability to provide more authoritative, trustworthy content in search results. With Google authorship, you can link your content with your Google+ profile. If properly set up, Google will usually show a thumbnail image of your profile photo in search results alongside your page’s listing. As you can see in the post, “New Year’s Resolutions of an SEO,” by Forthea SEO specialist Zach Doty, when a writer uses authorship correctly, the content stands out in Google search results. Photos of real people attract the attention of searchers more than basic text listings, and the listings seem to be trusted more. As a result, the click-thru rate is reportedly 30 percent higher or more. In addition to a higher click-thru rate, use of Google+ and authorship can get your content seen and shared by people connected on Google’s social network. And, you can start building your author rank.
Building Your Author Rank –Tips Online to Help Get Started
Once you’ve set up authorship (The Definitive Guide to Google Authorship Markup explains how), you will want to start building your authority as an author and expert in your field – building Author Rank. SEOmoz offers an excellent tutorial, Advanced AuthorRank: 25 Tactics for the Individual to the Enterprise Level, presented by SEO Specialist Mike Arnesen. You’ll need a SEOmoz login to view it, but joining the community is free and well worth it.
Brand & Business Concerns about Google Authorship
Will it really matter if your business uses Google authorship? What if you prefer to promote your brand rather than your name or the name of an employee – will your business suffer? Watch for my next post, “Google Authorship: Will Businesses Without It Fall Behind?” Want help with Google authorship? Contact Forthea!