As a search marketer I’ve been asked many times before and will probably keep getting asked as long as I am involved in pay-per-click advertising – How exactly does Adwords work? I don’t think the people who ask this question have any idea how complex the whole thing is. I could write many a blog post on the numerous factors that go in to the crazy world of Google Adwords (check out my past PPC blog posts). BUT the fine folks over at WordStream have graciously donated this wonderful infographic to the interwebs. It illustrates how it all comes together to get YOU the sales, leads or signups you want. (Tip: click for easier reading)
This infographic is great, but can still be a bit mind-boggling to the novice search marketer. If you have any questions about the Adwords process or anything PPC related, give us a shout!