At Forthea, we consider our work successful when clients exceed their goals, receive an excellent return on their marketing investment, and are satisfied, if not impressed, with the services we provide. However, it’s always rewarding when our peers within the industry recognize the results we achieve for our clients, which is what happened Thursday night at AAF–Houston’s 2014 American Advertising Awards.
Digital Advertising — Websites, Consumer — Services (Under $50K)
Houston Fertility Institute approached us for help with their digital marketing efforts, including website redesign, paid search management (PPC), organic search management (SEO), and social media marketing. We designed and developed a refreshed website that incorporated best practices for user experience and content management system (CMS) technology.
We also developed and executed PPC and SEO strategies. The PPC and SEO campaigns created a tight focus on motivated couples attempting to overcome infertility and grow their families. Marketing efforts included keyword research, ad testing, SEO copywriting, technical site optimization, and social media strategy.
- 41% average monthly increase in all organic search conversions
- 28% average monthly increase for non-brand organic conversions, which are searches that exclude the Houston Fertility Brand name
- 256% increase in monthly conversions from January 2013 to October 2013, including pre-redesign and campaign to current
- 142% increase in monthly non-brand organic search conversions from January 2013 to October 2013
Digital Advertising — Campaign (Consumer)
For our work with Hamilton Shirts; awarded for the a retargeting campaign’s advertising creativity and results.
We were tasked with creating, launching, and optimizing a remarketing campaign for the Q4 push. The campaigns were to target individuals who had visited the Hamilton Shirts site, but did not make a purchase.
We implemented the remarketing code to generate a sizeable cookie list. Unique lists were created for every item on the site in order to serve the most relevant and engaging display ads.
Partnerships That Produce Excellent Results
Forthea team members Davis Baker, senior digital marketing specialist, and Zach Doty, digital marketing specialist, were among team members recognized for excellence.
Davis represented Forthea at the Awards gala, which was held at The Bell Tower in Houston on February 13.
“It was definitely cool,” Davis said. “There are a lot more agencies in Houston than you might think, which adds some perspective to our recognition.”
“But, in reality, the real benefit of recognition like this is felt by our clients. After all, it means our partnerships are producing excellent results for their businesses.”
Founded in 1911, the American Advertising Federation – Houston, formerly Houston Advertising Federation, is an association of more than 500 advertising professionals in the advertising, marketing, and communications industries. The annual ADDYs, now called American Advertising Awards, honor effective and creative advertising produced in the Greater Houston Area that achieves excellence. The awards also recognize the talented professionals behind the work.
For online marketing and advertising that produces results, contact Forthea. Like Houston Fertility Institute and Hamilton Shirts, we can help your business succeed online, too.