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Forthea Weekly: Website Design, Email Etiquette & Twitter’s New Brand Pages

Forthea Weekly: Website Design, Email Etiquette & Twitter’s New Brand Pages

How to Design the Best Navigation Bar for Your Website

The navigation bar is arguably one of the most significant design components on a website. A nav bar not only tells you where you can go, but it simply explains what you can discover. It should be the answer to all of your search questions, or at least it should be.

In order to guarantee that your customers are finding what they want (very easily) you need to take another look at your brand/company. Begin with the fundamentals – what is it you offer – what are you selling and why? Keep it organized and action oriented. Speaking of action, you must always keep your actions on the right hand side. Why? Because naturally, (as humans) we read from left to right. You should use the left side of your navigation bar for instructive cues, though, with the exception of the “Home” link, which should always be located farthest left. Are you interested in website design and development for your new business? Check us out and see what our team can do for you!

Email Etiquette II: Why Emoticons (And Emotional Cues) Work

Daniel Goleman author of Social Intelligence reasoned that emails tend to carry a negative bias. Although, the preconception may be on an impartial level the tone of specific emails still at times come across as negative, simply because there are no expressions nor are there non-verbal signals to be understood. Digital communication can only be seen, not heard (and on a screen at that). Believe it or not tools for digital communiqué are already being created, namely; ToneCheck. ToneCheck is an emotional spellcheck for email that mechanically identifies the tone within an email as you type. (Just as Spellcheck finds your spelling errors within a Word document.) When communicating with colleagues, potential clients, and supervisors it is crucial that you contemplate how your email might be perceived. Check out email etiquette best practices here. What is your email attitude?

Twitter Launches Brand Pages for Marketers

Today, Twitter will be unveiling a more ample and efficient redesign to existing brand pages. Marketers should be excited as brand pages will house two strategic features that can be customized with very large header images for logo display, positioning elements and advertising opportunities. Twitter has tactically designed brand pages to encourage consumers to learn more, hence their 140 character maximum. “The question for each one of these marketers is what is the interesting, compelling, provocative content that they can be putting out to a larger audience to keep that engagement high,” quoted Adam Bain, Chief Revenue Officer of Twitter. Find out more about Twitter’s new brand pages and let us know what you think!

{images found here, here & here}

Forthea’s mission is dedicated to helping clients achieve their full potential online through superior marketing that’s delivered with unsurpassed customer service and professionalism.


  1. Mattress Man 5 years ago

    I think its a really good point to use emoticons for email. I felt like emails left out the non-verbal information out of the message and there needs to be something to put the proper tone on it.

  2. Sabrina 5 years ago

    Thank you, Matt! I’m so glad you enjoyed this! At Forthea we try to be as tone aware as possible! 🙂

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