(713) 568-2763

Forthea Weekly: Posts on What’s Inspiring Us Most

Forthea Weekly: Posts on What’s Inspiring Us Most

How Search Marketing Costs Are Evolving

Many have rumored that Search marketing’s “bull-boom” years seem to be over. As of late, the humble banner ad appears to be where the action truly is. As display begins to grow at a much more rapid rate than that of search – some estimate that display will be an even bigger ad category come 2015. Marketers and DIY advertising business owners must stay atop of all news regarding information to advertising and marketing networks. Check out the rest of the article here.

How to Turn Website Visitors into Customers for Your Creative Business

If you are a creative business owner or entrepreneur there are a few simple things you may want to pay attention to. First things first – know your goals. In other words you need to define what it is you’re after – what do you want your customers to do? Do you want them to buy; do you want them to hire you? After you’ve defined your goals, you can easily set the groundwork for turning visitors to your site into customers. Be clear in your call-to-action and make sure your website is easy to navigate. Market yourself by looking through the lens of a customer; define important information that they might not be aware of i.e. shipping costs, delivery rates, etc. The more specific you are, the more trustworthy you look in the eyes of a customer. Enlightened? Read on…

How Facebook Timeline Might Radically Change the Look of Brand Pages

In an interview with Mashable, a Facebook representative confessed that Facebook’s brand pages are going to radically change in both appearance, design and functionality. Facebook hopes to make their Pages more consistent in order to match that of the new timeline. In fact, marketers and brand visionaries alike cannot stop chatting about the future of brand pages. It will be exciting to see the future and evolution of Facebook brand pages, click here to see some of the brand page mock-ups!

{images found here, here, and here}

Forthea’s mission is dedicated to helping clients achieve their full potential online through superior marketing that’s delivered with unsurpassed customer service and professionalism.


Leave a reply

Your email address will not be published. Required fields are marked *