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Forthea Weekly: Posts on Productivity, Mobile Websites, & Twitter’s New Redesign

Forthea Weekly: Posts on Productivity, Mobile Websites, & Twitter’s New Redesign

Accomplish More by Doing Less

Would you believe that our real enemy within the workplace is actually the absence of sporadic renewal? We would. Getting just the right amount of R&R is vital to your daily productivity and your overall mood. As Tony Schwartz explains, “It’s not just the number of hours we sit at a desk that determines the value we generate,” and that, my friends, could not be more true. It is a strategy referred to as “pulse and pause”. Studies have actually shown that increased rest and renewal serve your performance levels. For example think about pilots who work on long haul flights – as Schwartz of the 99% explains;

One group of pilots was given an opportunity to take 40-minute naps mid-flight, and ended up getting an average of 26 minutes of actual sleep. Their median reaction time improved by 16% following their naps.

Non-napping pilots, tested at a similar halfway point in the flight, had a 34% deterioration in reaction time. They also experienced 22 micro sleeps of 2-10 seconds during the last 30 minutes of the flight. The pilots who took naps had none.

Intrigued? Read the rest of the article here. What are some tips and tricks you utilize to stay productive at the office? Drop us a line and let us know what you think in the comment box below!

6 Simple Tips to Optimize Your Mobile Website

Let’s be honest, mobile websites and desktop websites are essentially two different playing fields. Don’t get me wrong, branding and positioning elements should remain the same throughout both sites, however, while on the mobile web, effectiveness will always outmaneuver design elements. Extravagant graphics and an outstanding theme can get you pretty far on a desktop site – although, those searching on mobile devices are typically looking for information, fast. The number one tip to keep in mind while optimizing a mobile website is to keep it simple! “Keep navigation to a minimum while delivering the maximum amount of engaging content within a smaller screen that you get on a laptop or desktop,” as U.S. managing director for NetBiscuits, Craig Besnoy explains. You should always have the customer’s views in mind. What is the reason for the customer’s visit on your site? Are they trying to purchase something or it strictly for information? Either way, it is crucial that you make the experience easy for the customer. Want more tips on how to optimize your mobile site? Read the rest of the article here. Maybe you’re interested in designing your new mobile site? If that’s the case, then get in touch with us!

Analyzing the New Twitter Redesign

I mentioned in a previous blog post that Twitter introduced brand pages, however, now it’s time to find out what it means for its users – or more importantly the brand users. Entrepreneurs and marketers alike all believe that Twitter has chosen to do a redesign in order to house the hefty requests made by the brands alone. Not only has Twitter become more advertisement friendly in the recent past but the new design is also tolerating more options for customization – as Twitter puts it; two key elements stand out: Header images and Taglines underneath them. The redesign is also enabling brands to be able to edit and manage their profiles on a day-to-day basis, almost as if Twitter brand pages were mocking customer support. Want to find out more about brand pages? Check out the full article here!

Forthea’s mission is dedicated to helping clients achieve their full potential online through superior marketing that’s delivered with unsurpassed customer service and professionalism.


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