The allure of Pinterest is the fact that it inevitably drives traffic to websites that typically would not see as many visitors – it’s a fact that Pinterest drives more referral traffic than that of Google+, YouTube and LinkedIn combined. If that’s not reason enough for you to hop on the bandwagon then keep on reading…
If used correctly, Pinterest will link users to specific products and services that businesses sell on sites such as Etsy or Amazon. As many business owners are aware, search is one of the most powerful tools a business can optimize for, and as search is beginning to lean towards the influence of social nods, Pinterest links are now beginning to show up in Google SERPs.
Pinterest falls somewhere amongst that of a social networking site and an online mood-board or scrapbooking resource. Think of it as a bunch of different online collages used for inspiration that can be systematized, listed, added to and shared. Though Pinterest is predominately used by women (at the moment) the demographics are extensive across the board. Pinterest is extremely intuitive and small retailers can effortlessly capitalize on this click-of-a-button image sharing without much struggle at all.
If you’re a small business offering a product or service, it should be in your best interest to create a Pinterest account and begin following users who show like interests in products that are comparable or equivalent to what you sell. Pinterest also allows you to search for people within your geographic region which makes it extremely easy to reach your target market. Start by “pinning” photos (with links to your site, of course) and start pinning the distinctive items that are sold within your store and on your website.
Learn all about Pinterest here and let me know what you think in the comment box below!