Forthea Interactive President Chris Pappas will be presenting at the 2015 Shop.org Digital Summit. Chris will be trudging into the murky waters of attribution reporting, which is a topic that most companies still haven’t wrapped their head around in 2015.
If you’re going to be attending this year’s Shop.org conference, stop by and tell Chris we sent you. Here’s more information on the summit:
Connecting the Dots: Maximize Your 2015 ROI with Attribution Reporting
Date: Monday, October 5
Time: 2:00 P.M.
Event Location: Pennsylvania Convention Center, 1101 Arch St., Philadelphia, PA
Session Location: Room 115
More than 5,000 ecommerce professionals will be attending this year’s summit in Philadelphia. The event is specifically designed for digital and multichannel retailers. While companies may be advertising across different platforms, and media, very few have been able to invest the time and effort into getting attribution correct.
The accuracy of attribution reporting is necessary to properly allocate your time and money for advertising. In Chris’ presentation, he’ll touch on how to maximize your advertising ROI by using some advanced attribution modeling.
With more than 280 exhibitors and 100 speakers, this summit will be one of the greatest sources of information and tactics for e-commerce technologies, products, and solutions. If you can’t make the summit, check back on our blog soon for the full presentation!