It has happened, Facebook has launched Facebook Timeline for business pages! While I actually love my personal Facebook timeline and embraced it quickly. I feel Facebook has left off a lot of important elements for business owners in the conversion process. Unfortunately, it looks like we don’t currently have much of a choice, because as of March 30th all business pages will be converted automatically. Of course there are a few things I like about the new Fan Pages. This being said, overall it’s going to be difficult for businesses to meet their goals of getting new fans and driving traffic to their websites.
Fan Page Fail #1: Default Landing Tab Gone
No more default landing page tab. Facebook has removed the ability to create a default landing tab. This means no longer will your non fans see a special tab when they visit your page. The size of the new tabs is 810px. If you are designing new tabs, be sure to design to this width.
Fan Page Fail #2: Restrictions On Cover Images
Since you can’t have a specific welcome page for non fans, you would probably like to use your cover photo for this goal. But Facebook has placed restrictions on the cover photo image.
Cover photo can be up to 850px by 315px but may NOT contain the following:
– Price or purchase information, such as “40% off” or “Download it at our website”.
– Contact information, such as web address, email, mailing address or other information intended for your Page’s About section.
– References to user interface elements, such as Like or Share, or any other Facebook site features.
– Calls to action, such as “Get it now” or “Tell your friends”.
Fan Page Fail #3: No Website URL
No longer will your business’ website URL appear on your Facebook page when you first visit it. Instead you will now have to open the About Page to see this information. When a business is wanting to drive traffic to the website from Facebook, this seems to be an obstacle.
So those were the fails… but it’s not all bad news.
Fan Page Win #1: New Administrator Panel
Keep track of your activity on your Page from the admin panel. Respond when people write on your Page timeline, and view your latest insights.
Visit your activity log to review all your posts and activity.
Additionally, in March, new admin controls will be released. This will let you set different permissions for each page admin.
Fan Page Win #2: Fan Page Private Messages Are Live
Now people can contact you privately using messages through your fan page. Notifications about new messages will appear right in your administrator panel. This is a feature I have been wanting so I am excited about this change. Brands will now be able to send private messages to users who interact on their pages. Instead of emailing a user privately, you can handle your customer service issues directly on Facebook.
Fan Page Win #3: Weekly Pinned Posts
Pin your top posts – hover then click the pencil icon to “pin” a specific post to the top. This featured pin will last 7 days. This is a nice feature so your best content doesn’t get lost in the timeline.
So, three fails vs. three wins. I guess we can’t complain too much since this is a free service. But maybe if we do make our frustrations known – they will listen. We can hope!
In the meantime you can watch this course on the new fan page changes.
What do you think of the new changes? Love them? Hate them? Don’t care? Let us know in the comments below!