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Email Marketing

Considering email marketing?

Considering email marketing?

Email marketing may not receive the buzz of other internet trends, but this staple of internet marketing remains a reliable way to reach your target audience. Lack of follow-up with your audience hurts sales, retention, and is one of the biggest struggles businesses face.

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But with an opt-in email marketing campaign, follow-up can go from a pain to a pleasure. Forthea Interactive helps organizations like yours design effective email marketing campaigns that produce quantifiable results and quality leads.

At Forthea, we’re well versed in several email marketing systems, so if you’ve already got a system in place, we can work within it to maximize efficiency. Our in-house experts have extensive experience working with Pardot, Mail Chimp, Constant Contact, and other services.

Strategic Planning before Email Marketing

At Forthea, our email marketing services team takes into consideration your audience, your message, and your company to determine whether email marketing is a good fit. If so, we can develop a detailed email marketing strategy just for you.

Email List Building

Our top priority is building an extremely targeted opt-in email list for your company. Forthea Interactive will help you develop core strategies to help build your list with potential customers who want to hear from you. Part of our process is adding an opt-in form to your website and creating landing pages to help quickly build your opt-in list.

Creative Email Marketing

With email marketing sometimes you need to get your message across effectively and quickly. Our email templates are custom designed to match your current brand and fit the requirements of email. We will even go the extra step to test your custom design in Gmail, Yahoo and Outlook to ensure it looks perfect wherever your audience finds it.

Automation of Email Marketing

Email marketing can actually help you work less through automation. Wouldn’t you love to follow up with your prospective customers automatically without having to think about it? Automatically send an email based on a key date such as a birthday? Forthea Interactive will build time delayed follow-up sequences to put your marketing on auto-pilot.

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Email Marketing Campaign Administration

Forthea Interactive uses the top email marketing solutions to track opt-outs, remove incorrect addresses, and ensure high deliverability. We also provide you access to your account, so you can use our customized templates to send out emails as needed.

Measurement is Mandatory

Measuring your marketing successis part of our brand promise. Every e-mail marketing campaign is tracked and you’ll see how well your campaigns convert. We track open rates, click rates, opt-out rates, and bounce rates for each campaign you send. Also, we can run a report to see the list of people who opened, clicked, opted out, or whose email address bounced. This information allows us to test and tailor future campaigns for maximum profits.

Testing – Where It All Comes Together

Measurement without testing is like planning without acting. The goal of testing is to find out what works – and what doesn’t. Forthea uses multivariate and A/B testing to find the best mix of design, message, and call-to-action for your e-mail marketing campaigns. This helps us to continue your e-mail opt-in rates and grab more conversions (inquiries, sign-ups, leads or sales) for your company. Email marketing in Houston is advanced with the help of our team.

To get more information on managed, results-driven email marketing services in Houston, contact us today.

  • "After my first discussion with Chris, it was clear to me that he and his group possessed the right knowledge, skill sets and vision to help my brand grow its recognition through these mediums... I would recommend Forthea to anyone who is looking to create awareness for their product or service via a package of tools available through the internet. Forthea brings a great energy and certainly fantastic creativity to the table and shows great potential to increase commerce through communication for just about any business platform in any given medium."
    Aaron WebsterWebster Foods
  • "I just wanted to say thank you for putting out great work. I am very impressed with the way the website turned out, and how easy the process was. Also the content management system is fantastic. Very easy to make simple changes and updates…Forthea was very easy to work with and very communicative which I really appreciate. You have a good team."
    Kai StratmannUPC Interpipe, Inc
  • " I am very pleased with the work that [Forthea] is doing for us. I see the progress we are making through inquires via phone calls and our estimate request page. Also, the commercial opportunities are making a difference. On a conference call with our managers yesterday, I made a compelling case on why we should--unequivocally--increase our spend with Forthea because SEO is producing opportunities at an ROI better than our other lead sources. I had total buy in once I produced the data yesterday. Thank you, Chris, and thank you to your team."
    Justin Chipman VP Chipman Relocations
  • "Having initially hired Forthea's team to handle the websites, social media and SEO for The Hanover Company’s 40+ apartment projects, I too wasn’t entirely sure how their skills would translate to increased leads and branding of a professional services firm. We’ve been extremely pleased with the results and plan to continue with them for a long time."
    Cynthia S. BirdwellAndrews Myers Attorneys at Law
  • "Moving my account to Forthea was like a breath of fresh air. Their staff is intelligent, experienced, capable, and took the time to understand my business."
    Taylor PipkinSupportChoice, Inc.
  • "Forthea has been terrific helping us from everything from website design to virtual tours (including your deal UNC-G) to internet branding/marketing. I think of Forthea as our collaborative partner and certainly not a vendor. For what it’s worth, Forthea has my highest recommendation."
    Brian DinersteinPrincipal - The Dinerstein Companies