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Design Icon: Dieter Rams “Less But Better”

Design Icon: Dieter Rams “Less But Better”

Known as one of the most influential industrial designers, Dieter Rams consistently produced iconic work and innovative ideas. He was a key figure in German design and the head of Braun’s design staff in the 60s. As a designer, his “less but better” approach has always influenced me greatly. His clean and minimalistic style is something that can be translated into not only web design, but really all design in general. His approach is based off of functionality and user experience, taking out all the unnecessary fluff and bringing it down to its core purpose. Here are his famous 10 principles to consider when starting any design project.

Rams’ Ten Principles of “Good Design”

Good design is innovative.

Good design makes a product useful.

Good design is aesthetic.

Good design makes a product understandable.

Good design is honest.

Good design is unobtrusive.

Good design is long-lasting.

Good design is thorough down to the last detail.

Good design is environmentally friendly.

Good design is as little design as possible.

Also you can catch this mini-interview of Rams on Dwell: Dieter Rams – Less But Better

His work is on view at the SFMOMA from August 27, 2011 – February 20, 2012.
Images courtesy of Kelsey Snook’s Flickr

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