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Crafting Holiday Marketing Campaigns + Ideas for 2014

Crafting Holiday Marketing Campaigns + Ideas for 2014

Holiday Marketing Campaigns

Would you like to smash your revenue forecasts over the holidays? Here’s one thing you should do: study The Incredibles. Yes, the animated superhero hit film from Pixar. Specifically, you should be taking notes from superhero suit designer Edna Mode, “Luck favors the prepared.”

Buckle up for holiday marketing ideas or skip to the juicy revenue comparison or the TL;DR summary.

Darling. Luck favors the prepared.

Preparing magnificent holiday marketing campaigns now can mean earning big bucks at the end of the year. We’ve painstakingly examined three topics for you to share with your friends:

– Holiday Marketing Trends

– Revenue Gains from Holiday Marketing

– Holiday Marketing Campaign Ideas

Holiday Marketing Trends

When I say “holiday marketing” you say, “I’m non-plussed!” Holiday marketing campaigns are often the butt of jokes when retail stores stock items 6 months in advance. However, some holiday marketing ideas are less annoying and more lucrative. Let’s deal with it and see the aforementioned big bucks.

Deal with it GIF.

Well you know, deal with it.

Why it Matters: The Rewards of a Well-Timed Campaign

During the holiday season, many consumer products and services will see a steep demand spike. Let’s avoid grandiose marketing jargon and look at concrete results produced by successful holiday marketing campaigns.

As an example, let’s say that we’re offering pool tables for sale. Who doesn’t love a classy game of billiards or a jousting match with pool cues? We’ll assume that we’re currently ranking #30 in Google (placing us on the third page), the average price of our pool table is $5,000 and that our conversion rate is about 8%.

Below, you can see the difference in keyword rankings between an active campaign (starting in August) and a passive campaign (waiting until November). If we start building content for holiday campaigns now, we can improve our ranking on “Pool Tables for Sale”. Compare the projected movement in rank against waiting until November. Ask one of our Houston SEO team members for more information on what drives ranking increases in Google.

Rank (Prepared) Rank (Passive)
August 30 30
September 21 30
October 13 30
November 9 21

Notice a difference? Now look at gains / losses from preparing or being passive. Month by month, preparing your holiday marketing presents a large opportunity over waiting. The real power of proactive holiday marketing ideas lies in the cumulative revenue over time. Would you give up the better part of $1 million in revenue to wait a little longer on your holiday marketing campaign?

Holiday marketing campaign revenue simulation.

Cumulative holiday marketing campaign revenue simulation.

An obligatory note, your results may vary depending on product, volume, market and competition.

Approaching Your Holiday Marketing Campaign

We’ve established the “What” and “Why”, in regards to holiday marketing campaigns, but what about the juicy holiday marketing ideas?

Carve Out a Holiday Calendar

Before you start throwing around brilliant internet marketing tactics for PPC and SEO, outline your plan. Know your target market: do you need to plan out different or extra events? For example, many events revolve around Thanksgiving, Christmas and the New Year.

However, your target market may include traditions such as Rosh Hashanah (in September this year) or the Islamic New Year (in October). Placing deadlines and limits on time will also help you prioritize ideas within your holiday marketing campaigns. Check out eight free content calendars here.

Purchase Funnel

If you haven’t already done so, outline a purchase funnel for your customers. It’s natural to concentrate marketing efforts toward the actual purchase stage. However, great content marketing pieces can come considering other parts of the purchase funnel.


Be “That Guy”

If you take away nothing else from this article, help out your customer. Make them forget they’re being marketed to and delight them. If your target market for pool tables is players trying to better their billiards game, bring in an expert to do an instructional video. The best marketing is often invisible and inspiring.

Wrap Up, Or, TL;DR

Creating your holiday marketing campaigns now is a lucrative proposition. Implementing your holiday marketing ideas now could make a million dollar difference. Maintain order and structure by creating a content calendar and a purchase funnel.

Win this holiday season by delighting customers and solving their problems.

Nick Lindauer
Nick is the vice president, client services and operations at Forthea. He’s been working in internet marketing since 2002, when – ironically – he answered an ad in the newspaper. When he’s not at work, he’s off spending time with his family, working on his house, building furniture, cooking on his two Big Green Eggs & brewing hot sauce.


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