It’s Coke vs. Pepsi and this time their battling it out in the realm of social vending machines. What’s a social vending machine, you ask? It’s still a vending machine, but with an unique spin on it. You can either share a soda with your friends or even give the vending machine a hug! Check out the two videos below to see what all the fuss is about.
So what do you think? Any clear winner?
Personally, I think while the Pepsi machine is really different it seems too complicated and in order for it to work there would need to be a lot of machines in order for friends to redeem their gifts. I’m positive Pepsi spent a lot of money on this machine and while the press is definitely covering this story it seems a little overwhelming to even the technical savvy consumer. I saw this Pepsi machine at SXSW in Austin and wasn’t quite sure what to do and ended up walking away from it. Now that I have watched the three minute long video above I have a much better understanding. But can you imagine the line that would form if everyone watched the three minute video before ordering?
Coca-Cola on the other hand takes the opposite approach, simple.
“Delivering what is really a very simple idea. All you need to do is give the Coca-Cola Hug Machine a hug and it will love you back, by giving you a free Coke. Something simple and engaging, that lifts people’s spirits and brings a smile to their face”, said Louise Kuegler, Regional Business Director at Ogilvy & Mather Asia Pacific.
So what does this mean to you as a business owner? Keep it simple! While it might be really cool to use touch screen technology, video, and much more. Does it suit your overall goal?
Let me know in the comments below Coca-cola or Pepsi? It’s like the 80s taste test all over again!