Blog

With the release of Google Analytics 4, it is our job as marketers to digest the new platform to continue seamlessly measuring our marketing performance. GA4 is providing new technologies to better t... Read Article »

In most aspects of life, one size does not fit all. When setting goals for your digital marketing efforts, relying on all the annual benchmark metrics can be tempting. Unfortunately, too many business... Read Article »

If you were to head to Google’s search bar right now and start typing “coffee...”, are you looking to buy some coffee? Are you looking for the Starbuck’s website? Or do you want to learn about... Read Article »

The most valuable thing we need during this time of uncertainty surrounding coronavirus is information. We want to know how to keep our families healthy and safe. We want to know how much worse things... Read Article »

Since the COVID-19 pandemic began, it’s been anything but business as usual. Many companies are shifting marketing strategies to keep up with the changing environmental circumstances. Understanding ... Read Article »

Whenever businesses find themselves navigating the effect of an economic downturn, they are often quick to shift strategies and prepare for the worst. The most important thing for a business to rememb... Read Article »

What is attribution and how can it be impacting your marketing results? As digital marketers, we want to align every conversion to a specific channel. Our goal is to say that 100% of online leads came... Read Article »

The Modern Consumer Journey With a variety of digital avenues at our fingertips, today’s consumer journey can look a multitude of ways. There could be 25 users who reach the same destination through... Read Article »

Have you recently noticed spammy sources of traffic in your language report on the Google Analytics Audience Overview page? Over the past few months, we've seen an uptick in language spam originating ... Read Article »

This is the newest part in our ongoing series, A Better Agency, which looks at many of the difficulties that can arise when working with an agency, and what Forthea is doing to overcome it. As was pre... Read Article »

What is Attribution Modeling? Attribution is the method of measurement for understanding the multiple touch points a customer may engage with before making a purchase. To take that a step further, att... Read Article »

Last week, we brought you 5 marketing strategies for a smashing 2014 holiday. As the post explained, the first step to a successful holiday season is research & planning, which we propose may invo... Read Article »