Adding social sharing to your website is easy to implement and gives businesses the ability to convert online visitors into brand ambassadors. Giving your website visitors the ability to share your message within their circle of friends drives your referral traffic and doesn’t cost a dime. So how do you add social sharing to your website? Here are four simple steps:
- Implement a social sharing widget
Every single page of your website should be shareable on social channels. This is easily done by implementing one of many social sharing widgets available online that are typically for free. Some of our favorites are Add This, Share This and Socialize. These widgets allow you to customize which social channels users can use to share your content, and are easily added with simple snippets of HTML code, regardless of what platform was used to build your site.
Don’t just stop at implementing these on every page. Some of the smallest pieces of content are the most shareable. For example, every photo in every photo album should be fitted with social sharing buttons.
- Get Google Analytics
This may seem like a no brainer, but we see more sites come through that aren’t running Google Analytics than we’d care to admit. Google Analytics can be used to provide insights into how your social programs are affecting your bottom line. Google Analytics shows you the full customer picture across ads and videos, websites and social tools, tablets and smartphones. That makes it easier to serve your current customers and win new ones.
- Add Open Graph Tags
Your site’s appearance on social platforms affects how well it will perform on those platforms. Open Graph tags give you more control over displayed images, headlines and descriptive content from your site on social platforms. You can even get your site a bit more real estate in your followers’ social feeds.
- Find social media software for dashboard reporting
While your social sharing widgets and Google Analytics provide invaluable insight into your social programs, social aggregators provide analytics with a bit of a different perspective. Tracking and analytics aside, these tools come with major time saving features including post scheduling, publishing to multiple channels at once, reputation monitoring and more. Some of our favorites include Spredfast, HootSuite and Sprout Social.